Revenue Performance
Monthly trends, pacing, and year-over-year context
Monthly Revenue — 2026
Revenue Breakdown & Metrics
| Period | Revenue | Leads | Rev/Lead |
|---|---|---|---|
| January | $195,265 | 247 | $791 |
| February | $172,534 | 168 | $1,027 |
| March | $448,402 | 453 | $990 |
| April MTD | $245,762 | 277 | $887 |
| April Proj. | ~$307,202 | ~346 | ~$888 |
April Pacing (24 of 30 days)
80%
YTD vs $3M Annual Target
35.4%
YTD Calendar Progress (Jan–Apr)
33.3%
Lead Volume & Conversion
Inbound demand trends and revenue-per-lead efficiency
Lead Volume by Month + Revenue Per Lead
Lead Efficiency Snapshot
$887
Apr Rev/Lead
$990
Mar Rev/Lead
$1,027
Feb Rev/Lead
$791
Jan Rev/Lead
2026 Avg Rev/Lead
$924
Across 1,145 closed leads YTD
At current $924/lead efficiency, reaching 500 leads/month consistently yields $462K/mo
Membership Program
Recurring revenue base, retention, and annual goal tracking
Membership Count by Month
Membership Program Health
152
MTD Sold
+44
Gained Since Jan
1,998
Last Year Total
$152K+
Est. Annual MRR
Monthly Recurring Revenue Estimate
At ~$83–$100/member/yr typical HVAC/plumbing plan pricing:
152 members × $89/yr avg = $13,528/mo protected recurring base
152 members × $89/yr avg = $13,528/mo protected recurring base
2026 Full-Year Projections
Based on YTD performance · Seasonality-adjusted · Three scenarios
Monthly Revenue Projection — Full Year 2026 (Target Scenario)